7 Tips to Maximize Your Marketing
By Foster McCarl
- Have a Marketing Plan. Please understand, there is a difference between a Marketing Plan and marketing ideas. My mom has marketing ideas…after all, she is on Facebook. A Marketing Plan has a timeline and specific results that you’re trying to obtain.
- Have a Unique Selling Proposition (USP). Make sure you know what it is that is special and unique about you, that would make people want to do business with you, as opposed to your competitors.
- Know Your Target. There are two sins in the marketing world….number one is sending the right message to the wrong target, and number two (which is even worse) is sending the wrong message to the right target, because then you have to re-educate them the next time you reach out to them.
- Know Your Competition. Too many people nowadays sit in their offices, behind their computers, and don’t ever look at their competition. Your in a glass bubble, and you’re afraid of what you may find. Remember, competition is healthy. It teaches you more about yourself and your business.
- Make sure you’re taking advantage of Digital Marketing. Long past are the days of simply having a Facebook page, a LinkedIn page, Instagram and Twitter accounts…those are fine, but if they’re not part of something actionable, something consistent with your business, you’re really just wasting your time.
- Reviews. Raise your hand if you have customers or clients who are happy with what you do, how you do it, and why you do it in your business…got ’em up? Now keep them up if you’ve asked all of those customers for reviews about your business. Most people haven’t asked. So be sure to make it simple for customers to review your business. Send them an email that actually has links to the pages they can go to and type in a review about why they love you so much.
- Last but not least, Don’t be Afraid to Try New Marketing Techniques. You can still be on the front end of the innovation curve without having to sink thousands of dollars into it. Just try a little bit at a time. Test your new techniques and measure for results, and if you find that they’re working, you can invest more.
When you actually take the time to put these 7 tips into your marketing, you’ll see definitive results.