There are many factors that go into building a successful business, and recruiting the right employees could easily be at the top of the list. Most business owners know that they need to hire highly qualified, responsible people, but finding the right employees can be challenging. Once you have identified the education, skills, and experience needed to perform the job with excellence, then it’s time to look at the best ways to attract top talent to join your workforce.
6 Ways to Recruit Employees
1) Offer an employee referral bonus program
Current employees can often be the best source when trying to find more employees. They can spread information that your company is hiring with a word-of -mouth approach within their network of peers. They can also tap into past and present connections with their academic institutions and professional associations. Adding a referral bonus as an incentive for your employees to get the word out can motivate them to actively recruit their own co-workers – then everyone benefits from a great hire.
2) Add a “Join Us” page on your company website
Use a “Join Us” page on your website to showcase your business and let candidates know why they should want to come to work for you. One way to attract potential team members to your website is to be an “employer of choice” and highlight the things make your business stand out as a great place to work. Things to share on this page include business stability and growth, employee-friendly company culture, and even meaningful community involvement opportunities. Your company is awesome – tell potential employees and invite them to join your team!
3) Use the internet to post on job boards and social media platforms
Placing an ad on the big boards like Craigslist or Monster will generate a lot of applications, but might not be the best way to reach your desired candidates. It’s often best to use a more targeted approach and utilize social media to attract job-seekers to your website (remember that “Join Us” page?). LinkedIn and Facebook are popular social media platforms that let you target candidates with certain skills or experience.
4) Get online and inhabit the spaces where your target prospects visit
Sometimes the best candidate pool consists of people who are currently employed – passive candidates. These are people who are not necessarily looking for a new position but might be a perfect fit for your business. Recruiting passive candidates works best when you are active in the same online career networking sites where they like to hang out – especially when searching for prospective employees in specialized or technical fields, like medical personnel or IT professionals.
5) Contract with recruiting and placement firms for high-level or highly-specialized positions
Another way to recruit top talent is by using headhunters or recruiting and placement agencies. They do all of the background screening for you and often offer a trial period before hiring one of their candidates so you can see if they are a good fit before bringing them onto your payroll. The fee charged for this service will typically cost you 20-30% of the anticipated annual salary for the employee – but could be well worth the initial cash outlay if you get a superior person for the higher level positions in your company.
6) Partner with local colleges and participate in career fairs for entry-level positions
If prior work experience isn’t a prerequisite for the position, you can partner with local colleges and universities to recruit from graduating students in relevant courses of study. Offering a paid internship program can bring in some of the most talented students who have just acquired some cutting-edge knowledge about your trade or industry. Along the same lines, career fairs (in-person and virtual) can also connect you with a fresh source of talent among high-school graduates and workers who are actively looking to make a career move or change.
Recruiting top talent can cost you some time and money at the beginning. It can also save you a lot of time, money, and grief later by reducing the likelihood of making a bad hire. Invest in your company by taking necessary steps to recruit employees who will be the best fit for your workplace – your business is worth it. For more information on ways to grow your business and your team, start a conversation with ActionCoach Louisville.